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myBarceló privacy policy

I.- Who is responsible for processing your data?

The entity in charge of your data is Barceló Gestión Hotelera, S.L. (hereinafter, for the purposes of this document, “BGH” or “Barceló”) with registered office at c/ Josep Rover Motta, 27, Palma de Mallorca, 07006. If you have any queries regarding data protection, please contact the Barceló Group Data Protection Office by sending an e-mail to

II.- Why do we process your data?

BGH hereby informs the Interested Party that their personal data will be processed by Barceló for the following purposes:

1. Signing up to the my Barceló platform. Barceló will process any identification information necessary to facilitate user registration on the my Barceló platform, in order for the user to view information related to hotels available for booking and/or request services that are received directly from the reception of the hotel where the user is staying at the time of making the request. In this way, BGH will receive identifying data such as your full name, date of birth, country of residence, email, contact telephone number and post code.

In the event that the user elects to verify their identity through Facebook or Twitter, please be aware that in such cases said entity will provide us with information relating to your identity (name, surname(s) and/or the network ID in question).

2. Managing requests made by users through the platform. Barceló will carry out the processing of any data necessary for the purposes of attending to information requests or hotel service requests made by users. To achieve this purpose, BGH may communicate your data to the holding company of the hotel, depending on the hotel selected by the customer. This data transfer may involve an international transfer to a country that does not provide the same level of personal data protection offered within the European Union. As established in data protection regulations, the international transfer will be made in order to process the service requested by the customer. The data communicated to said entities shall be those essential to the fulfilment of the service requested by the guest user through the application.

Legal basis: This data processing is necessary for the execution of the contract

3. Analysis and study of users’ interactions on the platform. Barceló may process website users’ personal data through their IP or MAC address, or if the user is a member of my Barceló, by linking their IP or MAC address to the identification information provided by the user, in order to analyse the interactions, movements, scrolls, visits and product enquiries that the user made on its website.

Legal basis: Such processing is required to satisfy the legitimate interests of BGH. Customers can oppose the processing of their data for such purposes by following the instructions set out in section V.

4. Sending of communications. Barceló, for the purpose of performing the service requested by the user, may send personalised or commercial communications regarding its products according to the information generated by the user with BGH, whether using the platform or not.

Legal basis: For completing the service for which the user requested registration.

5. Platform IT control. Barceló will monitor and control website use in order to prevent and detect any fraudulent use, unauthorised access, alterations or loss of personal or other data.

Legal basis: Such data processing is necessary to comply with the obligations under the Law on Information Society Services and Electronic Commerce, as well as to satisfy Barceló’s legitimate interest in guaranteeing internet and data security.

6. Reporting system and system management incidents. BGH will process the user information needed to manage any incident reported or detected by its own means. Such data processing will only be performed to solve the incident and resolve any problems derived from it.

Legal basis: Such processing is required to satisfy the legitimate interests of BGH. Customers can oppose the processing of their data for such purposes by following the instructions set out in section V.

7. Application of reported data processing and, in such case, as accepted by the guest. BGH will include informed data processing in the privacy policy regarding customer bookings, as well as the privacy policy accepted by the guest upon check-in to the hotel.

III.- How long will we keep your data for?

Any personal data to which BGH has access will be handled for the necessary amount of time to achieve the purpose for which they were collected. Following this time, BGH shall store your personal data, in a duly blocked manner, even when they are no longer pertinent for the purpose for which they were collected, in order to make them available to any competent Public Administration services, Judges and Courts, or the Prosecution Service during the statutory time limit for personal actions that may have arisen from the relationship held with the guest and/or legally established storage periods. Once said time frames have passed, BGH shall proceed with the physical deletion of your data.

IV.- Who will we share your data with?

BGH may communicate data to:

  • Hotel holding companies, to accommodate user requests.
  • Competent Public Bodies, Judges and Courts.
  • Beside the aforementioned data sharing, BGH works with third parties who provide services and have access to the personal data of the customers, which they process in representation and on behalf of BGH as a result of providing said services. Specifically, BGH hires third parties to supply, for example and not limited to, services in the following sectors: legal advice, multidisciplinary professional services, tech services, IT services. Providers include Salesforce Inc., a company located in the United States that complies with the Privacy Shield.

V.- What rights do you have when providing us with your data?

The Interested Party may, if they so wish, exercise their right to access, amend and delete their data, as well as request that the handling of their data be limited, oppose it, request the competence to transfer their data, as well as request to not be the object of automated individual decisions, by means of the following:

  • By writing to the postal address provided above.

Data subjects can withdraw their consent for the data processing carried out on the basis of their consent, by following the steps described in the previous paragraph.

VI.- How have we obtained your data?

The personal data handled by BGH is the personal data collected using online forms. Where appropriate, and in the event that this is necessary in order to respond to the request or application when exercising a right, BGH may request information from the hotels where the guest has stayed, or from third parties who may have received guest information, in accordance with the corresponding privacy policy (bookings, check-in, etc.).

VII.- With which authority can you exercise your right to claim?

The Interested Parties may file a claim with the Agencia Española de Protección de Datos [Spanish Data Protection Agency] regarding any response they have received from BGH in supporting their rights. In any event, the user is hereby informed that any claim relating to the handling of personal data shall be managed and processed by [contacting] the Data Protection Officer of Barceló Hotel Group, located at c/ Josep Rover Motta, 27, 07006, in Palma de Mallorca, or by sending an e-mail to:, attaching to this request, in both cases, a copy of your National Identity Document, Tax ID number, or an official document that identifies you.

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