Would Justin Bieber get married at Toledo Cathedral? At Seville City Hall? Or on a beach in the Bahamas? Saying ‘I do’ is a very special moment for a couple. Trends and preferences for where to get married have changed significantly. So how do millennials do it?
While a study carried out by the consultancy Think Splendid, which specializes in weddings, highlights that 40% of millennials are children of divorce, many still want to get married… They just want to have original weddings.
Social media, ecological awareness and unusual honeymoon destinations are some of the factors that are completely changing how millennials get married. Below are some of their preferences:
1.“Me” triumphs: Many experts say that this millennial generation is the “me” generation, particulary because of the growth in the use of social media to share experiences. While the role of the wedding planner still exists, there are increasingly more couples who prefer to organize everything, including the tiniest detail. For instance, tables having the name of their favorite indie band’s songs; dishes inspired by travels with friends during adolescence; a flashmob involving the bride and groom that pays homage to their favorite movie…
2. An Instagram-friendly wedding: Millennials are glued to their cell phones and apps like Instagram, Facebook and Pinterest encourage them to share all their experiences online. There are even hotels, such as Barceló Montecastillo, that have a Wedding Social Manager who “reports” the wedding on social media. A photocall or instagrammable elements, like napkins, decals or personalized cards with messages remembering the couple, will help it be a success.
3. Venues: The city hall or church at the bride’s home town? If the couple prefers an idyllic destination like the Caribbean, there are numerous hotels that organize different celebrations. For instance, the Occidental Grand Xcaret, at the Riviera Maya, organizes ceremonies that take care of every detail, with floral arrangements, live music, kids’ activities…
4. Do It Yourself (DIY) as an ethos: A personalized photo, a bottle of wine with a handwritten label, a hand-written envelope containing a donation to an NGO… Millennial couples prefer giving DIY favors as a souvenir.
5. Alternative ceremonies: If it is a civil wedding, the celebration can be customized according to the couple’s tastes. For instance, incorporating Mayan rites, as at the Royal Hideaway Playacar Hotel in Mexico, or Balinese or other Asian cultural traditions. It is also possible to have friends run the event.