Hotel
The art of creating the ideal hotel
Co-creation
An innovative co-creation experience
At Barceló Hotels & Resorts, we promote co-creation initiatives that allow our guests to participate in our creative process, hand-in-hand with outstanding professionals in the field of innovation.
Together, we carry out pioneering projects that create the concept hotels and services best suited to the needs of our present and future guests, anticipating their needs and improving our client-centred philosophy to the maximum.
These dynamics show that distinction lies in practical innovation and that the Barceló Hotel Group is leading the way through its ability to conceptualise and launch innovative products that provide guests with unique experiences.
Unique initiatives
The Barceló Emperatriz Hotel is the first hotel in Madrid co-created by its future guests, who were able to help shape everything from the services offered to some of the decorative elements, through the website and social media.
A process of active listening that also took into account the opinions of a group of cosmopolitan female travellers: the 21st Century Empresses Club. An outstanding committee of remarkable women with expertise in a range of areas and a high level of knowledge of the hotel sector.
The experimental and flexible initiative, driven by Barceló Hotel Group and Azora, whose goal is to innovate and transform the future of our hotels through the implementation of disruptive proposals.
This joint project between guests and noteworthy professionals in the field of innovation proves that the ultimate aim of our strategy is to improve the experience guests have at our hotels. They are at the centre of everything we do.
