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Barceló ReGen: our sustainability strategy

Barceló ReGen is the Barceló Hotel Group's sustainability strategy, aimed at maximising our positive impact on the destinations where we are present, which aligns with a more responsible and sustainable type of tourism.

We acknowledge our leadership by working for an equitable, inclusive and regenerative economic model for all people and for the planet, assuming society's common challenges as our own.

We discover and we build. The authentic stays and experiences that we provide help us connect with the places, their history and the people who live there. Experiences that mark us deeply and inspire us to contribute to their development and preservation.

We invite you to join this revolution and be part of a movement that is reinventing the travelling world.

Our sustainability strategy was born with the idea of transforming the travelling sector with respect and active listening, as well as actively contributing to the creation of regenerative tourism. We know that, in order to achieve great goals, it is essential to find that voice capable of guiding us along the way and, what better way to do this, than to listen carefully to what the world is trying to tell us. Barceló ReGen was born to be the voice of each destination, its communities and its ecosystems; a beacon to guide us towards our goal: having a positive impact wherever we are present.

Barceló ReGen is the sum of the voices of all people. Together for a fairer and more respectful tourism, for the planet and its people.

Our pillars

Glocal

Local investment with global impact

We work to improve human, economic and social development of the communities in which we operate. We generate local revenues, encourage public investment and create jobs in order to accelerate the transition to a fairer and more sustainable global model and economy.

Carer.

Safeguard the health of the planet and its people

People's well-being and the planet's health cannot be understood without each other. This is the basis of the One Health perspective, promoted by the United Nations, which we integrate into our decision-making: we understand health, both human and environmental, as part of the same whole.

Fair

Social commitment at the heart of the company

We put people at the centre and lead by example. We improve the living conditions of all the people with whom we interact: employees, customers, partners and all those we can positively impact thanks to our business.

Impact Sustainability

The Impact Sustainability project is Barceló ReGen's essence: an innovative tool that allows us to accurately monitor and measure the economic, social and environmental impact of our hotels' activity in their destinations, so that we can provide solutions and improvements during the different processes and phases of their activity.