Discover dream destinations across the globe on World Tourism Day

World Tourism Day was created by the United Nations World Tourism Organization to raise awareness of the global importance of travel and support sustainable growth in the tourism sector. Each year, World Tourism Day has a designated theme and across the planet, a series of Tourism Day activities such as talks, webinars or local and national events take place, all with a view to promoting the upside of international tourism. Feeling inspired? Discover our favourite places to travel to.

Thailand is a wonderful choice for World Tourism Day, offering an irresistible mix of culture, adventure, nature and relaxation. From the glittering temples and bustling markets of Bangkok to idyllic resorts on islands like Phuket, Krabi or Koh Samui, there’s something to inspire every visitor.

Explore ancient temples, wander through colourful street markets and sample fragrant Thai cuisine. Or escape to peaceful beaches framed by swaying palms and turquoise waters and let yourself be charmed by Thailand’s legendary hospitality.

For more intrepid travellers, there are jungle treks, diving excursions and spectacular mountain landscapes to discover, while those seeking to unplug and take it easy can simply settle back and enjoy the sunshine. Whether it’s cultural experiences, outdoor adventures, unforgettable food or pure relaxation you’re after, Thailand perfectly captures the spirit of this annual celebration of travel.

A popular destination for adventurous travellers, lose yourself in the heady delights of a Moroccan street market or try a taste of the tropical island nation of Cape Verde. These two countries offer a world of breathtaking colours and fascinating local culture.

Travel to Marrakech, one of the country’s most vibrant cities, and indulge your senses in the dizzying array of sights and sounds. Don’t miss the Yves Saint Laurent House and Museum, which offers a glimpse into the fashion designer’s hidden life in Morocco as well as the chance to float around the beautifully kept gardens. Hit the markets to stock up on local handicrafts before resting tired feet in one of the many rooftop cafés for a cup of mint tea – a local delicacy. Those who want to explore further afield can be inspired by Morocco’s top hotels in cities like Casablanca, Fez and Rabat.

World Tourism Day is the perfect excuse to discover somewhere a touch different, and a holiday in Cape Verde certainly ticks all the boxes. Scattered across the Atlantic Ocean off western Africa, this fascinating tropical archipelago combines spectacular landscapes, welcoming island culture and a wonderfully relaxed pace of life.

From the golden beaches and wind-swept dunes of Santiago, Sal or Boa Vista to the volcanic peaks and lush valleys of Santo Antão, every island offers its own character and adventures. Spend the morning hiking through dramatic mountain scenery, the afternoon cooling off in crystal-clear turquoise waters and the evening enjoying live music and delicious Cape Verdean cuisine.

Maybe the greatest attraction, though, is the people. Cape Verdeans are renowned for their warmth and hospitality, making visitors feel special from the moment they arrive. Cape Verde, then, offers a chance to celebrate what travel is all about: discovering new cultures, supporting local communities and experiencing places that leave memories to treasure.

What better way to celebrate the joy of travel than a trip to Cappadocia? Get ready to be enthralled by a remarkable blend of natural wonders, ancient history and unforgettable experiences. Located in the heart of central Turkey, its otherworldly landscape of fairy chimneys, dramatic valleys and cave dwellings feels like stepping onto another planet. A sunrise hot-air balloon ride must rank among the world’s most spectacular travel experiences, as hundreds of colourful balloons drift gracefully above the extraordinary scenery.

On the ground, visitors can explore ancient rock-cut churches, underground cities and charming villages carved into the soft volcanic terrain. Add traditional Turkish cuisine, warm hospitality and stunning sunsets, and you’ll understand why Cappadocia is a destination that captures everything wonderful about travel: discovery, culture and adventure, all wrapped up into a truly magical holiday spot.

Why not mark Tourism Day by planning a trip to the Canary Islands? Located off the northwest coast of Africa, these islands enjoy a year-round springtime climate, making them an appealing destination for a tourism day celebration any time of the year.

Discover the moon-like landscapes of Lanzarote as you walk through the rich fertile black volcanic surroundings which lend themselves perfectly to growing anything from grapevines to aloe vera. Lanzarote's iconic terrain is populated with picturesque, whitewashed houses and architectural marvels from legendary local artist Cesar Manrique. It is easy to fall under the spell of this mesmerising scenery, especially when the island’s beaches offer the ideal spot for a relaxing break. If you enjoy keeping fit while travelling, the Barceló Lanzarote Active Resort offers state-of-the-art facilities to ensure your day starts on the right foot.

The Canary Islands are known for their year-round sunshine and stunning beaches and Tenerife, the largest of the islands, does not disappoint. Head to the south of the island where you can find the Barceló Tenerife 5-star hotel, located in the heart of the San Blas Nature Reserve. Take to the dizzying heights of Tenerife’s El Teide volcano, Spain’s highest peak which offers world-class hiking routes during the day and one of the best skies for stargazing in the world by night. Or enjoy the wide range of adventures awaiting you on the island’s many beaches.

If city life and fine dining appeal, then make the Santa Catalina, a Royal Hideaway Hotel your home away from home. The Gran Canarian capital, Las Palmas, is a modern metropolis offering visitors a city break full of Canarian charm. What’s more, Las Canteras, the long golden stretch of sand that frames the city, is the ideal place to soak up the last rays of summer after a day of tasting the delicious Canarian local wine and cuisine and stocking up on local handicrafts in one of the many artisan markets. Alternatively, head to the south of the island where the Maspalomas Dunes and the island’s sandy beaches provide the ideal spot for an off-season sun break.

Wherever you choose to travel for World Tourism Day, Spain is a guarantee that it will be a treat for all the senses. Explore Andalusia’s most beautiful cities, discover the Pyrenees or savour the taste of slow travel. The possibilities are endless – and all the better if you can snag a discount.

The south of Spain has always been a top travel location for those in search of year-round sun. Only a short flight away from the UK, it makes a great destination for World Tourism Day. Travel to Malaga and enjoy the buzzing art scene, take a stroll along the golden sand of the city’s beaches or step back in time with a visit to the towering cathedral. Malaga is home to some iconic attractions that are a must-see such as the Picasso Museum and the Alcazaba, an old Moorish palace with sea views.

When you’re done feasting your senses on Malaga’s cultural treasures, be sure to visit one of the traditional eateries to sample some authentic tapas and a glass of sherry – a regional delicacy. Once you scratch the surface of this Andalusian city, you’ll discover a world packed with colour and life. 

Granada, a jewel of Andalusia in southern Spain, is a city that ignites the senses and captivates the soul. Its crowning glory, the Alhambra, a UNESCO World Heritage Site, is a palace-fortress of breathtaking beauty, where intricate Moorish architecture meets lush gardens and panoramic views of the Sierra Nevada. When visiting Granada, be sure to spend time wandering the narrow, winding streets of the historic Albaicín quarter, where the essence of mediaeval Spain comes alive with every step. Tapas culture is a way of life here and no trip is complete without indulging in this timeless tradition. As the sun dips below the horizon, the city awakens with the vibrant rhythms of flamenco, a passionate dance that mirrors the spirit of Granada itself. 

Nestled within the enchanting Pyrenees of northern Spain, Canfranc is a destination that whispers secrets of grandeur and mystery. At its heart lies the captivating Canfranc International Railway Station, an architectural masterpiece that once welcomed European royalty and dignitaries. Today, the former station is now the Canfranc Estación, a Royal Hideaway Hotel and guests can explore its opulent halls, where history echoes in every vaulted arch. Beyond the station, Canfranc beckons with pristine mountain vistas and charming mediaeval streets. Stroll through the old town, where cobbled alleys reveal hidden treasures, and sample traditional Spanish cuisine at local bistros.

If you’re feeling active this World Tourism Day, why not head out into nature and enjoy one of the many trekking routes close to the hotel? Those travelling during ski season are in luck as Canfranc is located just a stone’s throw from some of the area’s top skiing sites.  

Is there a better way to travel than checking into a luxury resort and enjoying great food, top-tier facilities and uninterrupted me-time? We don’t think so! Latin America, with its pristine, picture-postcard beaches and warm climate, is an ideal place to rest and relax around World Tourism Day.

From the Pacific coastline to the bustling capital of DF, down to the fringes of the Caribbean shoreline, Mexico is a country of contrasts. If you’re looking for an ultimate vacation, head to the Riviera Maya where you can float from pool to playa without leaving the comfort of your resort. Yet for those wanting a taste of local culture, the area’s cenotes offer a unique aquatic experience, and landmarks like Chichén Itzá take you back to ancient times. Top tip! Don’t forget to try some typical Mexican cuisine washed down by a tequila or two.

For those craving a beach escape, Punta Cana in the Dominican Republic is the place. Punta Cana’s resorts specialise in relaxation meaning the only thing you need to worry about is whether you take a dip in the pool or at the beach. Enjoy lavish buffets, endless entertainment options, organised-for-you excursions and world-class beaches – all from the sumptuous comfort of your hotel. Sounds good? Start planning your next Punta Cana getaway.