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Barceló ReGen: our sustainability strategy

Barceló ReGen is the sustainability strategy of Barceló Hotel Group, focused on maximizing our positive impact on the destinations we're present, aligning with more responsible and sustainable tourism practices.

We take on a leadership role by advocating for an equitable, inclusive, and regenerative economic model for all people and the planet, embracing the common challenges we face as a society.

We discover and build. We offer authentic stays and experiences that help us connect with places, their stories, and the people who inhabit them. They leave a deep imprint on us while we contribute to their development and preservation.

We invite you to join this revolution and be part of a movement that is reinventing the world of travel.

Our sustainability strategy was born with the aim of transforming the world of travel through respect and active listening, while contributing to the generation of regenerative tourism. We know that in order to achieve great challenges, it is essential to find that voice capable of guiding us along the way, and what better way than to listen to the heartbeat of the world around us. Barceló ReGen was born to be the voice of each destination, its communities, and its ecosystems; a beacon that guides us in our purpose of having a positive impact wherever we are present.

Barceló ReGen is the sum of the voices of all people. Together for tourism that's fairer and more respectful with the planet and its people.

Our pillars

Glocal

Local investment with global impact

We work to improve the human, economic, and social development of the communities in which we operate. We generate local revenues, encourage public investment, and create jobs to accelerate the transition to a fairer and more sustainable global model and economy.

Caretaker

Safeguard the health of the planet and people

The health of people and the planet cannot be understood without each other. This reflects the One Health perspective promoted by the United Nations, which we incorporate into our decision-making: we view human health and ecosystem health as interconnected aspects of the same system.

Just

Social commitment at the heart of the company

We put people at the center of our mission and lead by example We improve the living conditions of everyone we interact with: employees, customers, partners, and all those we can positively impact thanks to our business.

Impact Sustainability

The Impact Sustainability project is the essence of Barceló ReGen: an innovative tool that allows us to accurately monitor and measure the economic, social, and environmental impact of our hotels' activity in destinations, in order to provide solutions and improvements in the different processes and phases of their activity.