Once-in-a-lifetime holidays to inspire your next adventure
White sand beaches lapped by crystalline waters, spice-scented medinas, remote corners of the world that seem almost unreal, this is our selection of dream destinations that every traveller should visit at least once in their life
Some holidays are about a break from the routine – a short getaway to discover somewhere new or relax and recharge. Others are about pushing your boundaries, exploring further afield. And then there are those journeys you’ve longed to make forever, the ones you’ve always dreamed about, that fire your imagination and sit at the very top of your travel bucket list. From the vibrant streets of Marrakech to the tropical shores of Zanzibar, taking in the extraordinary culture, cuisine and beauty of Thailand, Mexico or southern Spain, here’s our pick of once-in-a-lifetime holidays to scratch that travel itch. Which ones will you be ticking off?
Morocco: hop across to Africa
Few destinations are as enchanting as Morocco. One of Europe’s most exotic neighbours, this captivating country offers an intoxicating blend of colours, flavours and culture to instantly awaken the senses.
Tangier is the perfect gateway, a legendary port city just a short hop from Spain where the Atlantic Ocean meets the Mediterranean Sea. Long a haven for artists, writers and curious travellers from around the globe, Tangier charms visitors with its winding whitewashed streets, atmospheric cafés and fascinating mix of European, Moorish and Arab influences. Lose yourself in the lanes of the medina and kasbah, watch the waves crash against nearby Cape Spartel or venture into the famous Caves of Hercules. You'll soon understand why so many travellers have fallen under Tangier’s spell.
A street in Tangier
But if there’s one place that truly captures the magical essence of Morocco, it’s Marrakech. Nicknamed the Red City, Marrakech is an exhilarating explosion of life. The iconic Jemaa el-Fna square buzzes from dawn until late into the night with musicians, storytellers, market traders and food stalls serving local delicacies. Beyond the delightful chaos of the labyrinthine medina, you’ll discover tranquil gardens, ornate palaces and beautiful riads hidden behind unassuming walls. And if you venture out of the city, Morocco reveals even more treasures. The vast Sahara Desert, the dramatic Atlas Mountains and palm-fringed oases create a landscape that inspires unforgettable memories. Morocco is more than a destination – it’s a vivid multisensory experience that will stay with you forever.
Iconic Jemaa el-Fna square in Marrakech
Maldives: paradise beyond the postcard
Think Maldives and it likely conjures images of overwater villas perched above impossibly clear lagoons. Not many places on Earth are quite so postcard-perfect as this Indian Ocean paradise, making it a huge hit with honeymooners. But beyond the iconic, Instagrammable snaps lies a destination with surprising depth. Explore the bustling capital of Malé, sample traditional dishes such as mas huni and discover the rich culture that exists alongside its stunning shores.
With 26 coral atolls and more than 1,200 islands scattered across turquoise waters, the Maldives offers endless opportunities for adventure. Dive among vibrant reefs, snorkel with manta rays or experience the unforgettable thrill of swimming alongside whale sharks. The Maldives might be a once-in-a-lifetime holiday destination, but don’t be surprised if you leave already planning to come back!
Diving with whale sharks is a thrilling option on a once-in-a-lifetime trip to the Maldives
Dubai: the sky’s the limit
Few cities have transformed themselves as dramatically as Dubai. Rising from the desert like a futuristic mirage, this dazzling metropolis combines record-breaking architecture, sumptuous luxury and rich Arabian heritage. The city's skyline is dominated by the Burj Khalifa, the world’s tallest building, offering breathtaking views across the desert and coastline from its stunningly high outdoor observation deck. Nearby, the Dubai Miracle Garden showcases millions of flowers arranged in extraordinary displays that defy the arid environment.
Yet Dubai isn’t all about modern wonders. Before succumbing to the shops at iconic Dubai Marina, venture into the historic districts along Dubai Creek, browse fragrant spice markets, marvel at the glittering Gold Souk or take a traditional abra boat ride across the water. A city where tradition and innovation coexist in such spectacular fashion is worth a visit at least once in your life.
The Dubai Frame is just one of the city’s modern marvels
Zanzibar: an island paradise lifted straight out of a dream
Imagine powder-soft white sand, palm trees swaying in the breeze and waters so clear you’d be forgiven for thinking you’d dreamed them. Welcome to Zanzibar. This idyllic island off the coast of Tanzania is often paired with a safari on mainland Africa, but Zanzibar deserves to be celebrated as a once-in-a-lifetime destination in its own right. Days here are whiled away strolling its beautiful beaches, snorkelling the crystalline waters and savouring sunsets that paint the sky in shades of gold and crimson.
Away from the resorts lies Stone Town, a UNESCO World Heritage Site and one of East Africa's most fascinating cultural centres. Its maze of alleys, carved wooden doors, bustling markets and centuries of history create a special atmosphere all of its own. Music fans may also enjoy visiting the birthplace of the legendary Freddie Mercury, whose legacy remains woven into the island’s story.
The tropical shores of Zanzibar
Dominican Republic: Caribbean queen
Moving on to another tropical island idyll, the Dominican Republic offers far more than postcard-perfect beaches – although those alone are reason enough to visit. This vibrant Caribbean nation blends colonial history, lush rainforests, dramatic coastlines and a lively culture that welcomes visitors with open arms. Santo Domingo, the country’s capital and oldest European-founded city in the Americas, provides an engaging glimpse into the region’s past.
You'll be smitten by the turquoise waters and fine white sand of Punta Cana and Saona Island, the striking karst landscapes of Los Haitises National Park and the whale-watching paradise of the Samaná Peninsula. Throw in exceptional cuisine, infectious music and year-round sunshine, and it’s easy to understand why for so many travellers a once-in-a-lifetime trip turns into two or three!
The Dominican Republic is a tropical island idyll
Costa Rica: nature’s playground
If there’s a destination that truly embodies sustainable travel and natural beauty and is worthy of a visit once in your lifetime, it’s Costa Rica. The small Central American nation is home to an astonishing diversity of wildlife and ecosystems. One moment you’re spotting sloths or quetzals in the rainforest canopy, the next you’re quietly observing sea turtles nest on remote beaches or hearing howler monkeys echo through the jungle.
National parks such as Guanacaste, Tortuguero, Cahuita and Arenal protect some of the country’s most spectacular landscapes, while both the Pacific and Caribbean coasts offer pristine beaches and world-class surfing. Life moves at a different pace in Costa Rica, where “Pura Vida” isn't just a local saying but a national philosophy celebrating optimism, community and an appreciation for the simple pleasures – an outlook that visitors quickly learn to embrace.
Walk amid the canopies of the Costa Rican rainforest
Mexico: a feast for the senses
Mexico is a country that captivates at every turn. Rich history, vibrant culture, an extraordinary cuisine loved the world over and breathtaking landscapes place it high on many people’s list of must-see travel destinations. Whether you’re exploring the bustling streets of Mexico City, wandering colourful, historic towns or relaxing in the Caribbean sunshine on the Riviera Maya, every experience feels like one to treasure.
History lovers are left awestruck by the ancient Mayan cities of Chichén Itzá and Tulum, while nature enthusiasts will find endless adventure amongst cenotes, jungles and coastal reserves. Then there’s the culinary side – from street tacos to regional specialities, more than food it’s a celebration of Mexico’s flavour, tradition and creativity.
Mexico is famous for its magical, exotic cenotes
Thailand: a destination that has it all
Not many countries can offer the sheer variety of experiences found in Thailand. Ancient temples, buzzing cities, tropical island hideaways, mountain villages and another of the world’s most beloved cuisines combine to create an unforgettable destination that appeals to virtually every type of traveller.
Phuket provides an excellent introduction, offering stunning beaches, fascinating culture, bags of family-friendly options and easy access to some of Thailand’s most famous wonders. Take a boat trip to the Phi Phi Islands, kayak through the limestone formations of Phang Nga Bay, home to Khao Phing Kan (known in English as James Bond Island) or spend your days spotting marine life amid colourful coral reefs. And throughout the country thousands of Buddhist temples, vibrant night markets and the country’s famous warm hospitality await. If Thailand is on your list of once-in-a-lifetime holidays, it’s sure to live up to, or exceed, expectations no matter how high they are.
Thailand’s deep spirituality is reflected in the number and beauty of its temples
Bali: the island that steals your heart
There are destinations you visit, and then there are destinations that sweep you off your feet. Bali belongs firmly in the second category. Dubbed the Island of the Gods because of its rich, predominantly Hindu culture, Bali combines spiritual traditions, extraordinary landscapes and a laid-back atmosphere that have enamoured travellers for decades.
Inland, emerald rice terraces cascade across hillsides, while ancient temples rise from forests and volcanic peaks. Ubud serves as the island’s cultural heart, offering art galleries, traditional performances and wellness retreats that invite visitors to slow down and reconnect. On the coast, surf culture thrives beside cool beach clubs and electric nightlife. Whether you’re watching sunrise from volcanic Mount Batur or sunset from the shores of Kuta, Bali has a remarkable knack of making every moment feel special.
Dawn breaks over a temple in Bali
Oman: a fairy-tale blend of modernity and tradition
For travellers seeking authenticity, natural beauty and cultural richness, Oman is one of the Middle East’s most beguiling destinations. Striking a perfect balance, it manages to preserve a strong connection to its traditions while embracing modern development. The result is a country that is both timeless and welcoming.
Muscat, the capital, charms the visitor with elegant architecture, lively souks and landmarks such as the jaw-dropping Sultan Qaboos Grand Mosque. Beyond the city, dramatic mountains, golden deserts, hidden wadis (gorges or canyons) and unspoilt beaches offer a landscape of surprising diversity.
And just over an hour’s drive from Muscat lies Al Mussanah, another favourite among travellers to Oman. Boasting pristine beaches and unique coastal charm, it’s home to the Barceló Mussanah Resort, Sultanate of Oman, a beachfront hideaway that provides the perfect surroundings to relax, rest and recharge.
Night falls on mystical Muscat
Andalusia: the soul of southern Spain
Some destinations are memorable. Andalusia is simply unforgettable. This sun-drenched land in southern Spain boasts rich history, world-renowned monuments and a vibrant, proud culture. Add delicious food and wine, stunning natural beauty and that trademark infectious, upbeat outlook on life and it’s not hard to see why Andalusia has long enamoured travellers from all corners of the globe. Every city has its own story, yet all share a distinctive Andalusian spirit that visitors find irresistible.
Begin your stay in Cadiz, one of the oldest cities in the Western world, where Atlantic breezes drift through sunlit squares and wide, golden beaches stretch for miles. Wander the narrow streets of the old quarter, shaped by centuries of maritime history, before catching sunset at La Caleta beach. Or venture beyond the city, perhaps to the whitewashed, sugar-cube villages that spill down hillsides throughout the province.
Catch sunset at La Caleta beach in Cadiz
Continue to Seville, one of Europe’s most fascinating destinations. You’ll be bewitched by the stirring sounds of flamenco, the scent of orange blossom and magnificent monuments such as the Giralda and the Royal Alcazar, a testament to Andalusia’s Moorish influences.
Then head to Granada, a city steeped in history where the awe-inspiring Alhambra rises against the backdrop of the Sierra Nevada mountains. Explore the maze-like streets of the Albaicín neighbourhood and watch the ancient fortress glow in the sunset from San Nicolás viewpoint. End the day savouring Granada’s famous tapas. Andalusia is a place every traveller must visit once in their life – and anyone who does keeps finding reasons to return.
The majestic Alhambra in Granada is a must-see sight
Madeira: the Atlantic’s hidden gem
Standing defiantly in the Atlantic Ocean, Madeira is literally a world apart. This Portuguese gem boasts dramatic cliffs, lush mountains and a subtropical climate that makes it an ideal year-round destination, fully deserving of its moniker the “Island of Eternal Spring”.
The capital, Funchal, offers charming streets, botanical gardens, lively markets and spectacular ocean views. But Madeira’s magic lies beyond the city too. The island’s famous levadas – historic irrigation channels whose maintenance paths have been transformed into hiking trails – wind through ancient forests, waterfalls and valleys of remarkable beauty untouched by time.
From the soaring cliffs of Cabo Girão to the rugged volcanic landscapes of the São Lourenço Peninsula, Madeira delivers one breathtaking vista after another. For nature lovers, outdoor adventurers and indeed anyone seeking something a little different, Madeira may well become the surprise highlight of a lifetime of travel.
The rugged landscapes of Madeira will stay with you forever